The work is authored
Every piece is directed by an artist, not pulled from a library. The instrument is new. The judgement behind it is not.
A new era of art needs a new kind of house.
Conventional Art is a house for work made with AI. We direct it, argue with it, and throw away nearly everything it gives us. What survives gets printed on heavy cotton paper and sent out properly. The studio began with one artist. It is being built for many.
In plain terms
What this is
We handle the making
Pigment ink on heavy cotton paper, printed to order and shipped worldwide. The kind of print a framer expects to see.
Editions stay honest
Limited editions are capped at 75 per size. Open editions stay available.
Why the name
Every medium was once the wrong way to do it.
People are still arguing about art made with a machine. That argument is not new. It has run before, more or less word for word, and it always ends the same way.
Photography
A chemical trick. Not a picture.
1910s
Oil paint
Cheating. Real painters used fresco.
1500s
The synthesizer
Not a real instrument.
1980s
Type on a computer
The end of proper lettering.
1990s
Art made with a machine
The tool did the work.
We took the name early, on purpose, not to win the argument but to date it.
The empty box is the bet.The object
What you actually get
No mystery. Here is the thing itself.
- Paper
- 310gsm cotton rag. Matte, slightly toothy, no shine.
- Ink
- Pigment, not dye. Rated to hold its colour for a lifetime indoors.
- Sizes
- From 8 by 16 inches up to 40 by 60, five feet on the long edge.
- Edition
- Limited editions are capped at 75 per size. Open editions are uncapped and print on demand.
- Packing
- Small prints ship flat and boarded. Large ones ship rolled in a tube.
- Framing
- Choose framed or unframed at checkout: gallery canvas, framed canvas, framed fine art print, or an unframed rolled print. Only the fine art poster always ships unframed.
The part nobody sees
We throw away most of what we make.
We rendered 108702 possibilities. We released 238. Everything else failed the wall test: the point where a picture stops working once it is large, printed, and living in a room you walk past every day.
108702 machine iterations mined
238 released to the archive
Anyone can generate a hundred thousand pictures now. That is not the hard part.
Throwing away 99.8 per cent is the whole job.How it is made
How a picture gets made
Five steps. The third one is where the job actually happens.
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Start
A collection begins with a mood and a room it has to live in.
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Make
I push it through hundreds of versions. Most of them are dull.
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Cut
We throw nearly all of them away. This is the part that takes years to learn.
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Test
The survivors get printed small, pinned to a wall, and looked at for a week.
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Keep
What still works after that week goes into the shop.
Who makes it
Endy Kahlo, eighteen years in
18 years in design before any of this began
Conventional Art was founded by Endy Kahlo. Before this: brand identities, books, packaging, print production, art direction.
The house now opens to other artists working the same way. The instrument widened what one person can make. It never handed over the judgement.
IdentityBooksPackagingPrintArt directionAI
Have a look at the work.
A collector does not live with a production method. They live with the feeling an artwork keeps producing: the pause at the doorway, the room pulled into focus, the detail still revealing itself years later.
See the workPrints from $45Limited and open editions · Shipped worldwide